APAC children spend over 3 hours online at the weekend

An overview of time spent using the internet and watching TV among 4-16 year olds in Asia Pacific between 2018 and 2019.

Using the internet is becoming more popular for those aged between 4-16 years old in Asia Pacific. This is according to the latest research from child-safe digital platform TotallyAwesome, in their survey of 4,480 children aged 4-16 across 14 Asia Pacific markets.

Children in this group reported spending 3:12 (hours:minutes) using the internet on an average day on the weekend, an increase of 42 minutes (28.0%) from 2018 levels.

In comparison, children aged 4-16 spent just under three hours (2:54) of their time watching TV on the average weekend day. This is a smaller increase than being online,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands