Revenue among advertising-supported video-on-demand (AVOD) services is expected to reach $26.7bn this year as a result of consumer demand for low-cost video streaming content, according to forecasts from Digital TV Research.
Despite AVOD's growth, paid subscription services (SVOD) like Netflix have been the real winners as a result of a boom in viewing in 2020. SVOD's projected revenue growth of 27.0% this year to $61.1bn is more than double AVOD's expected rate of growth (+9.9%). The breakout success of Disney+ partly explains this.
Advertising-supported video-on-demand will see stronger long-term growth. AVOD revenue is forecast...