Consumers are discovering new brands and products during the novel coronavirus (COVID-19) via social media and TV ads, according to the latest research from GlobalWebIndex. In their survey of UK and US consumers, one-quarter (27%) have discovered new brands/products using these channels, followed by website ads in third (24%).
Of the 20 channels asked, ads and sponsored content on podcasts was the least common source of brand discovery – just 9% of consumers said so. Endorsements by influencers, vlogs and music streaming ads were also less popular, all at 10%.
The data also show that American consumers are...