Connected TV advertising has continued to grow rapidly, with impressions up 81% year on year in March, and this has been driven by telecom, automotive and CPG advertisers. This is according to an analysis of data from omnichannel advertising platform Innovid.
Advertising impressions on connected TV (CTV) devices from telecom advertisers rose 239% in March, with automotive and CPG impressions nearly doubling. This is far quicker than mobile video's growth.
Mobile still delivers the most digital video impressions overall, though connected TV is challenging this. As a result of automotive and CPG's rapid CTV growth, it is now...