CTV impressions up 81%, driven by telecom, auto and CPG

An overview of digital video impressions on mobile and connected TV devices by advertiser category.

Connected TV advertising has continued to grow rapidly, with impressions up 81% year on year in March, and this has been driven by telecom, automotive and CPG advertisers. This is according to an analysis of data from omnichannel advertising platform Innovid.

Advertising impressions on connected TV (CTV) devices from telecom advertisers rose 239% in March, with automotive and CPG impressions nearly doubling. This is far quicker than mobile video's growth.

Mobile still delivers the most digital video impressions overall, though connected TV is challenging this. As a result of automotive and CPG's rapid CTV growth, it is now...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands