Facebook in-stream video sees double-digit growth in CPM

An overview of Facebook and Instagram cost-per-click and cost-per-thousand in 2020.

Facebook in-stream video was the only format to get more expensive in the third quarter of 2020, according to data from Socialbakers.

The cost-per-click (CPC) and cost-per-thousand (CPM) of the format rose by 10.4% and 16.7%, respectively, to reach $0.254 and $1.616 in Q3 2020. This makes in-stream video the most expensive on a CPM basis among the four formats.

However, the cost of Facebook feed advertising fell by double-digits over the same period. Instagram's CPC and CPM also dropped over the period, with feed advertising falling by 20.1% in cost-per-click and 11.9% in cost-per-thousand.

In comparison, digital...

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