Facebook now accounts for well over a quarter (27.7%) of global online advertising spend, according to a WARC Data analysis of the company's latest reports.
Facebook saw advertising revenue across its platforms increase by one-fifth (+20.8%) in 2020, capturing a larger share of a wider ad market that struggled. In comparison, global online advertising investment remained largely flat and offline spend fell by 19.7% last year.
Facebook's share of the online market varies by region, though. It takes an almost one-third (30.9%) share in Europe while this falls to one-fifth (20.5%) in Asia Pacific.
The company added that advertising revenue...