Facebook's global brand value has dropped for the second year running, according to research from Interbrand. In 2019, the social platform was worth $39.9bn – a decline of $8.3bn (17.3%) from 2017's peak.
Among the FAANG group of technology companies, Facebook is the only one to decline since Apple's drop of $0.1bn in 2002. This could be a reflection of the social platform's perceived failures on data privacy, brand safety and monetising international markets. Marketers are still sceptical – one-fifth will reduce their platform spend in 2020.
In contrast, Amazon...