Facebook was only FAANG to lose brand value last year

An overview of FAANG global brand value between 2000 and 2019.

Facebook's global brand value has dropped for the second year running, according to research from Interbrand. In 2019, the social platform was worth $39.9bn – a decline of $8.3bn (17.3%) from 2017's peak.

Among the FAANG group of technology companies, Facebook is the only one to decline since Apple's drop of $0.1bn in 2002. This could be a reflection of the social platform's perceived failures on data privacy, brand safety and monetising international markets. Marketers are still sceptical – one-fifth will reduce their platform spend in 2020.

In contrast, Amazon...

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