Food and drink ramps up TV advertising in India during COVID-19

An overview of TV advertising volume and audience by sector in India during the novel coronavirus (COVID-19) outbreak.

Food and beverage brands have ramped up their TV advertising in India during the novel coronavirus (COVID-19) outbreak, according to the latest data from BARC India and Nielsen. The sector accounted for 17% of free commercial time (FCT) between the 14th and 24th of March, an increase from a pre-outbreak (11th to 31st of January) share of 15%.

This is the largest increase and puts food and beverage on a par with personal care and hygiene (down from 18% to 17%). Services also accounted for a greater volume of TV advertising, rising from 10% to 11%.

The food...

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