One-half (48%) of consumers expect a change in how they spend their festive holidays this year, according to the latest global research from Toluna, Harris Interactive and KuRunData.
Consumer spending on pre-holiday festivities and socialising will be most affected – two-fifths (42%) of consumers say they plan to spend less, with just one in ten expecting an increase.
Food for the holiday season proves least affected, with nearly one-half (46%) reporting no change in their spending.
Despite the popularity of major shopping events in previous years, one-fifth (19%) of consumers say pre-holiday season sales like Black Friday and...