Half of consumers watch online video content on their smart TV (49%) every day, a level that is just ahead of smartphones (46%), according to research from market analysts Ampere.
While smart TVs and smartphones are equally as popular at a global level, strong country differences exist. Watching online video on a smartphone every day is done by nearly three-quarters of internet users in China and India, while smart TVs are most popular in the United States at more than half (53%).
Additional research finds that two-fifthsof online consumers now have an internet-connected TV. Advertisers have...