Half of consumers watch online video daily on their smart TV

Rob Clapp

An overview of internet users who watch online video content daily across different devices.

Half of consumers watch online video content on their smart TV (49%) every day, a level that is just ahead of smartphones (46%), according to research from market analysts Ampere.

While smart TVs and smartphones are equally as popular at a global level, strong country differences exist. Watching online video on a smartphone every day is done by nearly three-quarters of internet users in China and India, while smart TVs are most popular in the United States at more than half (53%).

Additional research finds that two-fifthsof online consumers now have an internet-connected TV. Advertisers have...

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