Half of microbusinesses in the UK (49%) have cut their advertising spend during the novel coronavirus (COVID-19) outbreak, according to a May survey from YouGov. This rises to 54% of small- and 53% of medium-sized businesses.
However, medium-sized businesses are also most likely to be spending more on marketing and advertising during the outbreak (25%), suggesting different strategies for medium-sized brands.
Microbusinesses are most likely to have kept their investment the same during the outbreak, at 43%.
Among businesses that have cut their marketing and advertising investment, the most popular area of decreased spending for small, medium and...