Mobile app consumption rose by 16% among Gen X and Baby Boomers in 2020, a quicker rate than was recorded for Gen Z (+14%) and millennials (+13%), according to data from App Annie.
Mobile activity among Gen X and Baby Boomers in the United States (+30%) and UK (+27%) grew by over a quarter last year, far quicker than other age groups in these two countries.
However, this strong growth among older audiences was less visible in other countries. There was no age difference in mobile growth in France and Canada, while Gen X and Baby Boomers saw...