Roku advertising revenue jumps to over $250m

Rob Clapp

An overview of Roku advertising revenue between Q1 2017 and Q4 2019.

Marketers spent over $250m in Q4 2019 to advertise on the Roku OTT TV platform, according to the latest company reports. The $260m spent is almost double the $134m invested at the beginning of the year.

In the whole of 2019, Roku earned nearly $750m from advertising, including revenue from content distribution and billing services. This is more than triple the amount (228.7%) earned in 2017.

Although year-on-year growth slowed to the lowest level ever in Q4 2019 (71.5%), it has remained relatively flat since Q3 2018's 73.9%.

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