Search and social drive 44% of publisher page views

Rob Clapp

An overview of search and social referrals to digital publishers.

Search and social platforms account for over two-fifths (44%) of digital publishers' page views, according to a WARC Data analysis of data from content intelligence platform Chartbeat.

This comes as government regulators investigate whether digital publishers need greater power to combat dominant tech platforms like Facebook and Google. Australia is currently working through such legislation, while the European Union is reportedly considering similar measures.

Search engines alone drive one-quarter (24.3%) of page views, while social platforms account for one-fifth (19.3%). This is mostly Google and Facebook, with Chartbeat adding that they "dominate the landscape"....

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