Snapchat sees v-shaped recovery with ad revenue rising 52%

Rob Clapp

An overview of Snapchat's latest advertising revenue and daily active users in Q3 2020.

Snapchat has bounced back from a coronavirus (COVID-19) induced slowdown, according to company reports.

The platform saw advertising revenue growth slow to its lowest level ever in Q2 2020, rising 17.0% against the previous year. However, advertising revenue grew 52.1% to $679m in Q3. This was well above the previous high of $561m (Q4 2019) and the second quickest rate of increase in the last two and a half years.

Snapchat benefitted from the Facebook #StopHateForProfit boycott, stating that "our sales teams were able to hold many productive C-level conversations to discuss our brand safety positioning and privacy-by-design...

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