South Africa, Advertising expenditure by medium

An overview of advertising spend by medium in South Africa since 2013.

Data to 2012 are at rate card level and include agency commission and sponsorship, but exclude production costs and classified advertising. Data from 2013 onwards are net of discounts and include agency commission and press classified advertising but exclude production costs. Consequently, data from 2013 are not comparable with previous years.

Internet data from 2013 onwards are supplied by the IAB and include display, classified, search and email and are not comparable to those of previous years. Mobile excludes search but includes display (including banner ads, video and audio), sponsorship (including "push" notifications), SMS, MMS and Bluetooth ad revenues....

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