South Africa, Search advertising expenditure

An overview of total search advertising spend in South Africa since 2013.

Methodology & Sources 

Internet data from 2013 onwards are provided by the IAB. The search market is largely estimated due to a lack of participation in the survey from search companies.

Search advertising is defined by the IAB as fees advertisers pay online companies to list and/or link their company site domain name to a specific search word or phrase (includes paid search revenues). These include:

• Paid listings – payments made for clicks on text links that appear at the top or side of search results for specific keywords. The more a marketer pays, the higher the position it gets....

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