Sports media consumption is expected to increasingly shift to short-form content while business models are moving to more immersive experiences, according to a survey of senior sports executives in over 50 countries from PwC.
Nine-tenths (90.5%) of sports executives surveyed said they expect consumption of highlights and short-form content to grow, with team and athlete-generated content also expected to be a growing area of importance (81.6%).
Additional research shows that exclusive content is the area of most interest for football fans in the UK.
Sponsor-generated and branded content consumption is still expected to see growth (57.4%)...