Sports media and Netflix see success on TikTok

An overview of TikTok engagement across different account categories.

Sports media and streaming services have been most successful in tapping into TikTok's growing popularity, according to an analysis of over 900 branded accounts from streaming analytics company Conviva.

The sports media category, covering brands such as ESPN, had the highest number of followers on TikTok in February 2021, with an average of 1.55m per account. Short-form content like that on TikTok is expected to be the main driver of growth in sports media consumption.

Accounts in the streaming category, including Netflix and Amazon Prime Video, saw the largest rise in TikTok followers last month. On...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands