Two in three adults prefer digital finance services

An overview of consumer preference for digital finance services across 17 markets.

Two in three (66%) adults say they prefer digital platforms for services like mobile banking or online loan applications wherever it is possible to use them, according to a YouGov survey across 17 markets.

This rises even higher to three in four adults in India (80%), Mexico (79%), Poland (78%) and Spain (77%).

This comes as a majority (56%) of consumers also say they intend to avoid bank branches in future, with YouGov adding that concerns about the security of online finances have declined and visits to physical banks have become rarer.

Brands have recognised this change in...

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