UK newsbrand ad income down 28.4% as tech giants promise to share wealth

Rob Clapp

An overview of UK print and digital newspaper advertising spend between 2011 and 2021.

Advertising income among UK newsbrands is expected to fall by over a quarter (28.4%) this year as publishers seek to diversify their revenue streams, according to data from the Advertising Association and WARC.

This comes as Facebook announces it will pay UK publishers for news content in future, with some standing to make millions from the company's concession. Google also has a similar scheme planned.

This year will mark the steepest decline in newspaper advertising spend (print and digital) ever recorded during the AA/WARC's 60-year history of UK market monitoring. Total investment in 2020 will...

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