2020 Innovation Report: Insights from the WARC Awards

Analyses the key themes and summarises the winning case studies from the 2020 Effective Innovation category in the WARC Awards, and examines the data.
  • Innovation can be an efficient route to building brand fame, driving attention, engagement and commercial results.
  • In the post-COVID world, tech innovation has a key role to play for brands in replicating real-world experiences but innovative analogue solutions with a simple idea at their core also can create stand-out.
  • Innovative partnerships from different sectors can generate attention and PR, as well as being effective.
  • Some of the most effective innovation comes from mining brand provenance, with heritage being a valuable asset....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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