2020’s evil twin? Ten challenges that will shape business in 2021

Camilo LaCruz

Looks at the top trends that will shape business in 2021, based on sparks & honey’s cultural intelligence platform Q™.

Why it matters

It’s often been said that 2020 accelerated a lot of changes that were already in the works, from increased emphasis on e-commerce to stakeholder capitalism, and those shifts will continue to have major implications for brands, up to and including their role in society.

Takeaways

  • The events of 2020, from the pandemic, to the Black Lives Matter movement, to the U.S. election, created a broad spectrum of major shifts at the intersection of the new and the familiar.
  • As AI becomes a factor in more and more industries, the technology will challenge legacy players in a wide...

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