WARC Talks: 3 in 15 – EffWorks

Alex Brownsell, Lena Roland and Sam Peña-Taylor

This episode of the WARC Podcast is presented by WARC's Alex Brownsell, Senior Editor, Media, Lena Roland, Managing Editor, WARC.com, and Sam Peña-Taylor, Reporter, WARC.

Where to listen

Timestamps

0:53 – Introduction to Dr Grace Kite’s latest research on the advertising industry. 2:14 – There is no overspend on digital. ROI is highest when 40-50% of budgets go towards online channels. 3:45 – Returns from advertising are on the up: effectiveness dipped markedly in 2016 but has recovered since. 5:28 – IPA Effectiveness Award winners are atypical and should be treated as such. 06:19 – Introduction to Peter Field’s new research on brand purpose effectiveness.07:10 –...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands