Amazon ad sales up 66% in 2020, and three other lessons from a record Q4

This article explores the key takeaways from Amazon’s record-breaking Q4 2020, a year in which pandemic necessity and heavy investment saw the company’s revenues and profits rocket.

The year 2020 was, as you would expect, quite a year for Amazon: the internet giant’s full-year revenues were up 38% on 2019 to reach $386 billion and its Q4 income alone topped $125 billion. Spurred on by the pandemic, the company has invested heavily in its logistics and member services, the combination of which has brought customers back more often and to buy higher volumes. On the back of this, its ad business has flourished.

The big news out of Seattle in the first week of February 2020 was that one Jeff Bezos – owner of jazzy jackets, a...

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