An introduction to Shopify for marketers

What advertisers need to know about hosted e-commerce platform builder Shopify.

E-commerce: it has been a hot topic since before the COVID-19 pandemic, but since has become the most important focus for many brands. When we surveyed over 700 of our clients in April, e-commerce topped the list of long-term investments, with 59% saying they need to increase activities due to the pandemic. 

How, exactly, you do that is a question with many answers. For some companies, marketplaces like Amazon and Shopee are preferred for their massive scale, despite losing out on some data and margin. For others, meeting the consumer on social media is the quickest route. But for many...

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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