E-commerce: it has been a hot topic since before the COVID-19 pandemic, but since has become the most important focus for many brands. When we surveyed over 700 of our clients in April, e-commerce topped the list of long-term investments, with 59% saying they need to increase activities due to the pandemic.
How, exactly, you do that is a question with many answers. For some companies, marketplaces like Amazon and Shopee are preferred for their massive scale, despite losing out on some data and margin. For others, meeting the consumer on social media is the quickest route. But for many...