Are you listening? Synthetic voice and the future of audio advertising

Silke Zetzsche

How brands can use synthetic voice in dynamic creative advertising.

2020 was a huge year for the consumption of digital audio content. More people than ever are now listening to digital radio stations, streaming music and podcasts on platforms like Spotify and consuming audiobooks via subscription services such as Audible. There are now around 36 million digital audio listeners in the UK alone, using a variety of devices such as DAB radios, PCs, smartphones, smart speakers and connected TVs to access their favourite audio content.

Always quick to spot a consumer trend, the marketing industry has begun to divert more of its advertising revenue to the digital audio...

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