Behind the product – Why trust in tech isn’t skin deep

Justin Westcott

Over the last decade, tech has been losing its extensive lead and the sector saw an all-time low this year in 17 out of 27 markets.

It’s often difficult to trust something you don’t understand. When you don’t easily see the reason, the rationale and the inner workings of a company or concept, it becomes a challenge to put your faith fully behind it. It’s a surprise then, that technology is such a trusted industry, and has been for years.

We use technology every day, yet questions about tech shaping the future, and the opaque nature of some of the systems and datasets that underpin our favourite services could become a stumbling block. It is vital that tech maintains its trust for years to come by...

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