Brand building at the speed of culture: The role of online video in Asia

This study from WARC, in partnership with YouTube, looks at how brands in the APAC region have been keeping pace with shifting cultural trends and consumer behaviours to reach engaged customers with online video by uncovering common themes among winning YouTube Works campaigns.
  • The winning YouTube Works awards case studies outlined share a common thread: All are anchored by nuanced cultural insights powering a creative and well-told story, executed seamlessly using the features and power of digital media to its fullest potential.
  • Data offers the direction, starting point and performance in progress.
  • Insights and inspiration will stem from qualitative research and societal observations.
  • And intimate knowledge of what technology and formats can do will unlock new ways of delivery and interaction....

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