Brand responsibility: DEI representation in advertising

Amid the rise in foundational problems of discrimination and racism worldwide, OMD’s Penny Shell explains why diversity, equality and inclusion (DEI) are necessary in advertising.

Purpose Incorporated: A primer for brands in APAC

This article is part of a special series on how brands in APAC can go beyond profit to do good and do better for themselves and others. Read more.

Non-WARC subscribers can read this series in its entirety by accessing the articles via the landing page.

More brands exist than people need.

With 68% of people believing that consumers have the power to force corporations to change (Edelman Trust, 2021), brands need to represent their audience or face the risk of cancel culture.

According to Global MONITOR, 65%...

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