Why it matters
Brands have been responding to the turbulence of the last few years in different ways, trying to adapt to consumers’ changing needs and wants. This has created a shift in perceptions towards brands which isn’t going to end when the pandemic is over. If a brand wants to end up as a winner in the aftermath of this crisis it needs to understand exactly what’s driving this shift in behaviour amongst consumers. And what to do about it.
Takeaways
- Brands are under scrutiny. People are judging them with greater passion and against higher standards.
- Depending on how...