Bringing sustainability to the creative supply chain

Simon Green

Sustainability is not a restriction – instead, it is an opportunity to improve businesses, increase engagement and realise new commercial opportunities.

Sustainability is a hot topic in creative circles – film and television, especially. But the lessons being learned aren’t just relevant to video content producers. To achieve a more sustainable future, all involved in commissioning and creating content, whatever its form or format, can – and should – have a role to play.

Sustainability: An irresistible wave

Sustainability is not a restriction. Instead, it is an opportunity to improve businesses, increase engagement and realise new commercial opportunities. And the good news is there has never been a better time to take positive action – and reap the benefits – thanks...

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