Building from the ground up: Myanmar comes of age

This article offers an overview of the Myanmar market, which is young, connected and seeking new brands and experiences following the end of brutal sanctions.

What if you could build a market from the ground up, with a population excited about the future and open to new brands and experiences, but without the legacy of failed advertising models or pre-conceived ideas holding marketers back?

For Clint Easthorpe, Chief Operating Officer of Mango Myanmar, it was this unique opportunity which bought him back to the country, which now is poised for growth after decades of sanctions were lifted last year.

"The industry just disappeared…the agencies were pretty much in collapse," Easthorpe revealed, saying the years between 2004-2008 were dark times for the advertising industry as sanctions...

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