Changing channels in B2B: Shifting strategies in tech and telco markets

An analysis of B2B marketing within the technology and telecoms sectors, in association with Spotify.
  • Brands need to rethink virtual events, as screen fatigue is increasingly recognised, and community building is vital.
  • Personal and professional lives will remain more intertwined, with employees having more say and millennials taking up leadership positions for the first time.
  • B2C and B2B are merging, so brands must test, learn and multiply their media in the appropriate contexts.
  • Meaningful connections can be made online and audio is uniquely placed to engage screen-fatigued consumers....

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