CMO Growth Council: How the world's top CMOs are reshaping the future of marketing

Summarises the discussions and ideas of the CMO Growth Council, a collection of the marketing industry’s top talent.
  • Marketers need to reaffirm the fundamental value of marketing and brand creativity to the company C-suite.
  • CMOs have to think differently to attract the best people as there is an ongoing talent crunch.
  • The skillset of the modern CMO needs to evolve, especially when it comes to understanding how data and technology can drive results for brands.
  • Diversity and sustainability are more important to consumers than ever before, so brands must bring their purpose to life in a positive way....

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