Communication is the key to sustainability in healthcare

What can be done by marketing teams to lessen the environmental impact of healthcare?

The outbreak of COVID-19 starkly demonstrated just how exceptional the global healthcare industry is. There will be many lessons to be learned – and one that must not be overlooked is environmental impact. Perhaps not an obvious focus but consider this: the healthcare industry is fuelled by high energy and water consumption, complex medication requiring specific packaging, tight production schedules and intricate supply chains – these all have considerable influences on the health of our planet.

Per capita consumption of pharmaceuticals is increasing globally, but few of us give much thought to the environmental consequences of our ever-increasing reliance on...

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