Why it matters
At the height of the pandemic, social media returned to its original purpose of connecting friends and family, and helping to alleviate loneliness during government lockdowns.
Takeaways
- While scepticism toward social media and technology hasn’t disappeared, the outbreak has challenged the idea that online connectivity detaches us from the intimacy of the real world.
- Over 40% of social media users in the US and UK agree they've felt less pressure to portray an unrealistic image of life on social media, reaching 51% among Gen Z and Millennials.
- Consumers are using social media with more purpose, empathy, and...