Consistency is the missing pillar of successful influencer marketing campaigns

Aaron Brooks

Looks at three pillars that make up a successful influencer campaign.

Influencer marketing has undergone an incredible transformation – from an outsider approach to a mainstream tactic that blends editorial and advertisement in new and exciting ways. As the market continues to evolve, brands are constantly working to ensure that they collaborate with the right talent and maximise their return on investment. 

A survey of 5,000 marketers by Influencer Marketing Hubfound that 90% of marketers believe that influencer campaigns are successful. The same survey has found that the total spend on influencer marketing is doubling every two years, with the global market expected to reach US$13.8 billion by the...

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