Coronavirus: Global Change Accelerators

Coronavirus is set to drive a significant evolution in consumer beliefs and attitudes, accelerating a number of strategic shifts and creating a new spending landscape.
  • Businesses should think about their purpose and benefits which extend to society rather than individuals.
  • Brands should work to assuage collective fear and anxiety through strategies that create a sense of security.
  • Digital expectations will increase as consumers self-isolate and experience the many benefits of e-commerce....

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Insights Team
Bray Leino

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