Rethinking B2B marketing
This article is part of a series of articles from the WARC Guide to rethinking B2B marketing. Read more.
The case for inspiration
In the wake of the seismic impact of COVID-19, with lives disrupted and economies shaken worldwide, marketing budgets are unsurprisingly under scrutiny.
This could mean a period of conservatism as we focus on what is measurable, what’s worked in the past and what keeps pace with competitors’ approaches. At Wunderman Thompson we believe this leaves money on the table. The opportunity to drive growth in business to business (B2B) is dependent...