Digital money and optimising the online path to purchase

Chris Pearce

Consumers are embracing online commerce in record numbers, and brands need to optimise their online path to purchase in response.

Friday, November 29th, 2019 was a momentous day for retailers and brands in the UK. ‘Black Friday’ turned into a record-breaking, online spending frenzy. Shrugging off political and Brexit uncertainty, the UK’s consumers embraced online commerce like never before, accelerated by a cold snap deterring all but the hardiest from the high street.

The volume of credit and debit card transactions between 1pm and 2pm was up 9% on 2018 as office workers used their lunch break to bag online bargains. The growth in digital payments was even higher earlier in the day, up 12.5% before 10am. A spokesperson from...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands