Disney+ thrives during the pandemic – and plans for long-term growth

Entertainment giant, Disney, is beginning to stem its losses from the launch of its flagship streaming platform, Disney+, as it looks to a DTC-first future.

The Walt Disney Co. made the right choice at the right time.

Disney+, the entertainment giant’s flagship streaming service, was launched in November 2019, only a few months before a surge in online binge-watching that resulted from the lockdowns and stay-at-home orders which rapidly followed the spread of COVID-19. 

As the public-health crisis has endured, so people have continued to spend more time at home, and to rely on streaming content for much needed entertainment. This situation has worked to the benefit of Disney+, which has rapidly accrued over 90 million subscribers.

It has also enabled the service’s parent company...

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