Living a more sustainable life is a key concern for many consumers, who are looking to brands for help in turning aspirations into actions. This presents opportunities and challenges for brands in all sectors, who will have to create market-leading solutions that also enable behavioural change.
More and more people subscribe to the view that sustainability today embraces environmental, economic and social perspectives. Yet, try and google search the word ‘sustainability’ and you’ll find yourself immersed in a sea of green trees and leaves, in-hand grown sprouts and bucolic landscapes seemingly depicting the topic. As much as we believe a...