Driving marketing effectiveness through digital packaging

This report, developed in association with HP Graphic Arts, is an analysis of successful case studies that use packaging as lead media, with a focus on those that utilise variable product packaging through digital printing.
  • Digital printing can be a way to unlock packaging as a creative, brand-building channel.
  • Packaging can be an unsung hero of the marketing mix, and when digital packaging in particular is used, there are significant effects on metrics such as sales, market share and ROI.
  • Brands are using their product packaging to engage with customers, involving them in the design process and driving social interactions which knit the packaging into the overall marketing strategy.
  • Innovations in digital printing, alongside the e-commerce boom, have driven the capabilities of packaging in connecting online and offline....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands