E-commerce: Consumer sentiment data

Analyses data from ongoing surveys of Indian consumers, provided by GWI.
  • Personal effects is the most popular category for online purchases (38%), along with groceries (37%) and personal care items (37%).
  • Free delivery and easy returns policies increase the likelihood of online purchase, and discount coupons are used by nearly half of Indian consumers.
  • Half (51%) of Indians research products online before purchase, with 96% having visited a retailer’s website in the last month....

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