Recent studies show that consumption of electronic media – and more specifically audible media – continues to increase. Half of all adults stream audio through their smartphones each week and one in three UK households have access to a smart speaker.
As we move away from screens and linear television viewing, and interactive voice technologies become a bigger part of our everyday lives, brand visual identities get less attention from consumers. To establish brand recognition, it is therefore more important than ever for brands to think about how they sound.
Yet, a recent IPSOS study...