Five fundamentals for creating successful augmented reality campaigns

Keith Soljacich

Looks at augmented reality – which combines the virtual with the real world – and how it can best be used on behalf of brands.

As we entered 2021, analysts were already predicting this to be “the year of Augmented Reality” based on the upward trend in adoption from 2020 of this technology that merges the real word with the virtual one. In the US alone, there were 85 million active users of AR, so it’s no surprise that it – along with other digitally native technologies – saw unprecedented growth in usage while the world stayed home.

While the pandemic was an important factor in driving that growth, it’s the experiential nature and strong outcomes of these immersive campaigns that will continue...

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