Five tips on sustainability from Keith Weed

Brian Carruthers

When he was chief marketing and communications officer of Unilever, Keith Weed pushed forward an agenda focused on issues around purpose, diversity and sustainability.

In his eight years as chief marketing and communications officer at Unilever, Keith Weed pushed forward an agenda focused on issues around purpose, diversity and sustainability. 

Two years after leaving, he remains an advocate for these matters, and, as the President of the Advertising Association and a non-executive director of WPP, he retains clout within the marketing industry (and beyond as a non-exec director at J Sainsbury plc).

So, when he says that marketers should own sustainability, his reasoning bears attention. In the course of a 23red webinar (March 2021), he argued that this is effectively the logical outcome of...

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