This article is part of a Spotlight series on how brands can connect better with Thai consumers as the domestic market becomes the main market in times of COVID-19. Read more
The year 2020 has been far from a smooth ride. As most looked forward to the start of a new decade, already 76% of marketers were fearing the worst – an economic and customer growth slowdown.
When COVID-19 started spreading like wildfire around Southeast Asia, the Thai government took swift action to manage the situation. To date, Thailand has had only 58 deathsand no...