Global study reveals a seismic ‘value shift’ in what matters to people following COVID-19

Vanella Jackson

This article identifies several critical shifts in consumer values, highlighting the rise of a new, more conscious consumer.

A year of moving in and out of lockdowns and confronting challenges that have arisen as a result of the health crisis have led many of us to reassess every part of our lives. Inevitably, the pandemic has changed us, our attitudes, behaviours and priorities. It has also changed brand marketing forever.

Our world has been flipped upside down and we are experiencing a huge, seismic change. Not only are we dealing with a global health crisis, but also political dislocation, economic and environmental disruption and the growing, urgent demand for greater justice and equality.

The COVID-19 crisis has acted...

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